Google Ads for builders
Reach people planning a renovation, an extension or a new home in the areas you build. Flat fee from $400/month + GST, and you're live in 7 to 10 business days.
- Flat fee, never a % of your ad spend
- No fee while your ads are paused
- You own the ad account and every enquiry
Fewer enquiries, better ones
A builder doesn't need 50 enquiries a month. You need the few that fit your price range, your timeline and your area.
Building searches also tend to cost less per click than other trades. In Australia, a click on "home extensions" or "granny flat builder" costs a few dollars. A modest budget can reach people planning serious work, as long as the ads filter out the jobs you don't want.
What we'd target, and what we'd block
Searches we'd target (examples)
- renovation builder [your area]
- home extensions
- second storey addition
- granny flat builder
- knockdown rebuild
- custom home builder
- deck builder
Searches we'd block (examples)
- builder jobs
- carpentry apprenticeship
- free house plans
- kit homes (unless you build them)
- DIY deck
Your list is built from the work you do and where you build. These are examples.
What we set up for your building business
- Separate ads for each type of project, so a renovation search sees renovation work.
- Targeting around the areas you build in, and nowhere else.
- A suggested enquiry form that asks for project type, budget and timing, so you can sort enquiries before you call back.
- Budget that shifts with the seasons. Some jobs, like decks, swing a long way through the year.
From first chat to a live campaign in about two weeks
Free strategy chat
We learn about your business, margins and goals, then tell you whether Google Ads will work and what budget makes sense.
Research & setup
Keyword research, competitor analysis and ad copy. Your campaign is live within 7 to 10 business days.
Optimise & report
We refine bids, keywords, audiences and ads every month, and send you a plain-English report showing calls, leads and sales.
Scale what works
As results come in, we move budget to your best-performing campaigns. We only recommend landing page or tracking add-ons where they'll lift your return.
What it costs
Your ad spend goes directly to Google, and you set the budget. Our management fee is flat, from $400/month + GST, and never a percentage of your spend. There's a one-off setup fee from $350 + GST when you start. On the free chat we'll recommend a package based on where you build and the projects you want.
Starter
For small businesses ready to get found online.
+ ad spend paid directly to Google
Budget: $15 to $29 per day ad spend
Best for: Small businesses
- Google Search campaign setup & management
- 1x monthly optimisation
- 1x monthly performance report
- Email support
Growth
For businesses ready to grow their enquiries.
+ ad spend paid directly to Google
Budget: $30 to $60 per day ad spend
Best for: Small to medium businesses
- Search + Performance Max campaigns
- 2x monthly optimisation
- 1x monthly report with insights
- Full conversion tracking setup
- Landing page performance review
- Quarterly video call
Accelerate
For established businesses running more than one type of campaign.
+ ad spend paid directly to Google
Budget: $60+ per day ad spend
Best for: Medium to large businesses
- Multiple campaign types (Search, PMax, Shopping)
- Weekly optimisation
- Monthly report incl. conversion tracking
- Google Tag Manager setup & monitoring
- Monthly Search Console review
- Monthly video call with your strategist
One-off setup from $350 + GST · Management from $400/month + GST · Live within 7 to 10 business days · No fee while your ads are paused
Questions builders ask us
Will Google Ads bring in bigger jobs?
It can, if the ads and the page do the filtering. We write ads that name the work you do and the areas you build in, and we block the searches that bring in small or DIY jobs. Tell us which enquiries turn into quotes, and we keep adjusting from there.
How long before I see results?
Your ads can be live in 7 to 10 business days. People take longer to decide on building work, so judge the ads on the quality of enquiries over two to three months, not the first week.
What should I spend?
Building clicks often cost less than other trades, so a modest budget goes further. Our packages are built around ad spend of $15 to $60+ a day. We'll suggest a starting budget for your area on the free chat.
Can you show my past projects in the ads?
Yes. We can add your project photos to your ads as image assets. If your website doesn't show your work well, we can build a landing page that does, from $1,500 + GST.
Do my ads need my licence number?
Some states require your builder's licence number on advertising for residential work. We'll add it to your ads and your page wherever it's required. Check with your state regulator if you're unsure.
Can I pause when I'm booked out?
Yes. Scale up in a quiet season and pause when you're booked out. There's no fee while your ads are paused.
What our clients say
We run Google Ads for building companies in New Zealand, from renovations to new builds.
No Hesitation
“Excellent industry knowledge coupled with a modern tailored approach. Mike's expertise has proven month on month to be a valuable asset. There would be no hesitation in recommending Mike for all scales of business and budget.”
Talk to us about your building business
Book a free phone or video call. Tell us the projects you want more of, and we'll tell you whether Google Ads can find them. It's a fit-check first, not a pitch.
You'll chat with Mike or Nat, never a sales rep.
Or contact us directly