Google Ads for electricians
Show up when someone nearby needs a sparky. Call-outs, switchboard upgrades, EV chargers, fans and lights. You choose the jobs and the suburbs, and the enquiry comes straight to you. Flat fee from $400/month + GST.
- Flat fee, never a % of your ad spend
- No fee while your ads are paused
- You own the ad account and every enquiry
Pick the jobs, not just the trade
"Electrician near me" tells us someone needs a sparky. "Switchboard upgrade" or "EV charger installation" tells us exactly what the job is, and those searches usually cost less. In Australia, a click on "EV charger installation" costs about half a click on "emergency electrician".
So we build your ads around the jobs you want more of. If switchboards and EV chargers are good money for you, they get their own ads and their own budget.
What we'd target, and what we'd block
Searches we'd target (examples)
- emergency electrician [your suburb]
- switchboard upgrade
- EV charger installation
- safety switch installation
- ceiling fan installation
- smoke alarm installation
- level 2 electrician (NSW)
Searches we'd block (examples)
- electrician apprenticeship
- electrician salary
- how to wire a light switch
- electrical wholesaler
- lighting shop
Your list is built from your services and your area. These are examples.
What we set up for your electrical business
- Separate ads for call-outs and planned jobs, each with its own budget.
- Call ads scheduled to the hours you pick up the phone.
- Suburb or radius targeting around where you actually work.
- Solar and battery ads only if you do that work.
From first chat to a live campaign in about two weeks
Free strategy chat
We learn about your business, margins and goals, then tell you whether Google Ads will work and what budget makes sense.
Research & setup
Keyword research, competitor analysis and ad copy. Your campaign is live within 7 to 10 business days.
Optimise & report
We refine bids, keywords, audiences and ads every month, and send you a plain-English report showing calls, leads and sales.
Scale what works
As results come in, we move budget to your best-performing campaigns. We only recommend landing page or tracking add-ons where they'll lift your return.
What it costs
Your ad spend goes directly to Google, and you set the budget. Our management fee is flat, from $400/month + GST, and never a percentage of your spend. There's a one-off setup fee from $350 + GST when you start. On the free chat we'll recommend a package based on your service area and the jobs you want.
Starter
For small businesses ready to get found online.
+ ad spend paid directly to Google
Budget: $15 to $29 per day ad spend
Best for: Small businesses
- Google Search campaign setup & management
- 1x monthly optimisation
- 1x monthly performance report
- Email support
Growth
For businesses ready to grow their enquiries.
+ ad spend paid directly to Google
Budget: $30 to $60 per day ad spend
Best for: Small to medium businesses
- Search + Performance Max campaigns
- 2x monthly optimisation
- 1x monthly report with insights
- Full conversion tracking setup
- Landing page performance review
- Quarterly video call
Accelerate
For established businesses running more than one type of campaign.
+ ad spend paid directly to Google
Budget: $60+ per day ad spend
Best for: Medium to large businesses
- Multiple campaign types (Search, PMax, Shopping)
- Weekly optimisation
- Monthly report incl. conversion tracking
- Google Tag Manager setup & monitoring
- Monthly Search Console review
- Monthly video call with your strategist
One-off setup from $350 + GST · Management from $400/month + GST · Live within 7 to 10 business days · No fee while your ads are paused
Questions electricians ask us
Can you advertise only the jobs I want?
Yes. We can run ads for one type of job, like switchboards or EV chargers, or several with separate budgets. If a job isn't worth your time, we don't advertise it.
What does a click cost for electricians?
It depends on the job and the area. General searches like "electrician near me" usually cost more than searches for a specific job. On the free chat we'll show you estimates for your suburbs.
Can my ads run only when I'm available?
Yes. We schedule your ads and call ads to your working hours. If you take after-hours call-outs, we can run emergency ads overnight and switch everything else off.
Do my ads need my licence number?
Some states require your electrical contractor licence number on advertising. We'll add it to your ads and your page wherever it's required. Check with your state regulator if you're unsure.
Do I need a website?
You need a page for people to land on. It has to load fast on a phone and show your number clearly. If yours doesn't, we'll tell you, and we can build a landing page for you from $1,500 + GST.
Is there a fee if I pause?
No. Pause for a busy month or stop altogether. There's no fee while your ads are off.
What our clients say
We run Google Ads for electrical businesses in New Zealand.
Knowledgeable & Professional
“Mike makes Google Ads so easy. His knowledge and professionalism got us results very quickly. I highly recommend his service.”
Talk to us about your electrical business
Book a free phone or video call. We'll look at the jobs you want more of and tell you whether Google Ads will work for you. It's a fit-check first, not a pitch.
You'll chat with Mike or Nat, never a sales rep.
Or contact us directly