Google Ads for pest control businesses
Show up when someone nearby searches for pest control. Termite inspections, general pests, end-of-lease treatments and commercial work. Flat fee from $400/month + GST.
- Flat fee, never a % of your ad spend
- No fee while your ads are paused
- You own the ad account and every enquiry
Different pests, different customers
Someone booking a pre-purchase termite inspection is on a deadline and wants a report. Someone searching "end of lease pest control" needs it done before they hand back the keys. Someone with cockroaches wants them gone this week.
Each of those is a different ad, a different page and often a different price. We build your campaign around the jobs you want, so each person sees the service they searched for.
Termite work is worth planning around. In Australia, "termite treatment" and "termite inspection" each get thousands of searches a month.
What we'd target, and what we'd block
Searches we'd target (examples)
- pest control [your suburb]
- termite inspection
- pre-purchase pest inspection
- termite treatment
- end of lease pest control
- cockroach treatment
- rodent control
- commercial pest control
Searches we'd block (examples)
- pest control course
- pest controller salary
- DIY pest spray
- how to get rid of ants
- pest control products
Your list is built from your services and your area. These are examples.
What we set up for your pest control business
- Separate ads for termites, general pests, end-of-lease work and commercial clients.
- Call ads scheduled to the hours you answer the phone.
- Suburb or radius targeting around your service area.
- Budget that moves as demand changes through the year.
From first chat to a live campaign in about two weeks
Free strategy chat
We learn about your business, margins and goals, then tell you whether Google Ads will work and what budget makes sense.
Research & setup
Keyword research, competitor analysis and ad copy. Your campaign is live within 7 to 10 business days.
Optimise & report
We refine bids, keywords, audiences and ads every month, and send you a plain-English report showing calls, leads and sales.
Scale what works
As results come in, we move budget to your best-performing campaigns. We only recommend landing page or tracking add-ons where they'll lift your return.
What it costs
Your ad spend goes directly to Google, and you set the budget. Our management fee is flat, from $400/month + GST, and never a percentage of your spend. There's a one-off setup fee from $350 + GST when you start. On the free chat we'll recommend a package based on your service area and the jobs you want.
Starter
For small businesses ready to get found online.
+ ad spend paid directly to Google
Budget: $15 to $29 per day ad spend
Best for: Small businesses
- Google Search campaign setup & management
- 1x monthly optimisation
- 1x monthly performance report
- Email support
Growth
For businesses ready to grow their enquiries.
+ ad spend paid directly to Google
Budget: $30 to $60 per day ad spend
Best for: Small to medium businesses
- Search + Performance Max campaigns
- 2x monthly optimisation
- 1x monthly report with insights
- Full conversion tracking setup
- Landing page performance review
- Quarterly video call
Accelerate
For established businesses running more than one type of campaign.
+ ad spend paid directly to Google
Budget: $60+ per day ad spend
Best for: Medium to large businesses
- Multiple campaign types (Search, PMax, Shopping)
- Weekly optimisation
- Monthly report incl. conversion tracking
- Google Tag Manager setup & monitoring
- Monthly Search Console review
- Monthly video call with your strategist
One-off setup from $350 + GST · Management from $400/month + GST · Live within 7 to 10 business days · No fee while your ads are paused
Questions pest controllers ask us
Can you run ads just for termite work?
Yes. Termite inspections and treatments can run as their own campaign, with their own budget and their own page. General pest work can run alongside it, or not at all.
Do you run ads for commercial pest control?
Yes. Commercial customers search differently, usually for ongoing service rather than a one-off treatment. They get their own ads and, ideally, their own page.
Can you target only my service area?
Yes. We target the suburbs or radius you cover and exclude everything else. You don't pay for clicks from people you can't get to.
What does a click cost for pest control?
Around $4 to $8 for most pest control searches in Australia, based on current estimates. It varies by suburb and by job. We'll show you estimates for your area on the free chat.
Do I need a website?
You need a page for people to land on, with your services, your area and your phone number clear on a mobile. If yours isn't there yet, we can build a landing page from $1,500 + GST.
Can I pause when I'm booked out?
Yes. Scale up in your busy season and pause when you're booked out. There's no fee while your ads are paused.
What our clients say
We run Google Ads for pest control and other local service businesses in New Zealand.
Just Right!
“After having dealt with a big 'one-stop for everything' company, we really appreciated the personal approach. Mike communicates well, makes you understand everything even if you are not an expert. His work is totally transparent and affordable. Just right!”
Talk to us about your pest control business
Book a free phone or video call. We'll look at what people in your area search for and tell you whether Google Ads will work for you. It's a fit-check first, not a pitch.
You'll chat with Mike or Nat, never a sales rep.
Or contact us directly