Google Ads for tradies who want more of the right jobs
When someone near you searches for the work you do, your business shows up. The call or enquiry comes straight to you. One flat monthly fee from $400 + GST, and you're live in 7 to 10 business days.
- Flat fee, never a % of your ad spend
- No fee while your ads are paused
- You own the ad account and every enquiry
Why tradies come to us
Some have run Google Ads themselves and watched the budget go on DIY questions and job seekers. Some pay for leads on a platform and want enquiries that come from their own ads. Some just want the phone to ring more evenly through the year.
The fix starts in the same place. We look at what people in your area actually type into Google. Then we pay to show up only for the searches most likely to turn into paid work.
What we set up for your business
Ads for the jobs you want
Separate ads for the work you want more of, whether that's emergency call-outs, planned jobs or bigger projects. Each ad sends people to the right page.
The suburbs you service
We target the suburbs or radius you actually travel to, and exclude the rest. You don't pay for clicks from people you'd never drive to.
Calls straight from Google
Call ads let people ring you straight from the search results. We schedule them to the hours you answer the phone.
Searches we block
We block searches that won't turn into work: DIY how-tos, apprenticeships, salaries and trade suppliers. We check your search terms every month and keep blocking the ones that waste money.
Trades we work with
We run Google Ads for trades businesses in New Zealand, including plumbers, electricians, builders, painters and pest control companies. In Australia, we have dedicated pages for:
Landscaper, painter, roofer, concreter, air conditioning, cleaning or another trade? Book a chat and we'll look at the searches for your trade.
From first chat to a live campaign in about two weeks
Free strategy chat
We learn about your business, margins and goals, then tell you whether Google Ads will work and what budget makes sense.
Research & setup
Keyword research, competitor analysis and ad copy. Your campaign is live within 7 to 10 business days.
Optimise & report
We refine bids, keywords, audiences and ads every month, and send you a plain-English report showing calls, leads and sales.
Scale what works
As results come in, we move budget to your best-performing campaigns. We only recommend landing page or tracking add-ons where they'll lift your return.
What it costs
There are three costs. Your ad spend goes directly to Google, and you set the budget. Our management fee is flat, from $400/month + GST, and never a percentage of your spend. And there's a one-off setup fee from $350 + GST when you start.Your budget decides how many people see your ads. On the free chat we'll look at your trade and your area, and tell you what budget makes sense.
Starter
For small businesses ready to get found online.
+ ad spend paid directly to Google
Budget: $15 to $29 per day ad spend
Best for: Small businesses
- Google Search campaign setup & management
- 1x monthly optimisation
- 1x monthly performance report
- Email support
Growth
For businesses ready to grow their enquiries.
+ ad spend paid directly to Google
Budget: $30 to $60 per day ad spend
Best for: Small to medium businesses
- Search + Performance Max campaigns
- 2x monthly optimisation
- 1x monthly report with insights
- Full conversion tracking setup
- Landing page performance review
- Quarterly video call
Accelerate
For established businesses running more than one type of campaign.
+ ad spend paid directly to Google
Budget: $60+ per day ad spend
Best for: Medium to large businesses
- Multiple campaign types (Search, PMax, Shopping)
- Weekly optimisation
- Monthly report incl. conversion tracking
- Google Tag Manager setup & monitoring
- Monthly Search Console review
- Monthly video call with your strategist
One-off setup from $350 + GST · Management from $400/month + GST · Live within 7 to 10 business days · No fee while your ads are paused
Questions tradies ask us
How much should I spend on Google Ads?
That depends on your trade, your area and how much work you can take on. Our packages are built around ad spend of $15 to $60+ a day, paid directly to Google. On the free chat we'll look at what people search for in your area and suggest a starting budget.
How quickly will I get enquiries?
Your ads can be live within 7 to 10 business days. The first month shows us which searches bring in work and which don't, and we tighten the campaign every month from there. We won't promise a number of jobs before we've seen your data.
How is this different from paying for leads?
With Google Ads you pay for the click, not the lead. The enquiry comes from your own ad, straight to your phone or inbox. You own the ad account and the data, so if you ever stop, you keep everything we've set up.
Can I choose which jobs and suburbs I get?
Yes. We target the jobs you want more of and the suburbs you service. We exclude the areas you don't travel to and the searches you don't want.
What happens when I'm too busy?
Tell us and we'll lower the budget or pause the ads. There's no fee while your ads are paused. When you're ready for more work, we turn them back on.
Do my ads need my licence number?
Some states require your licence number on advertising for your trade. We'll add it to your ads and your landing page wherever it's required. Your state regulator has the final say, so check with them if you're unsure.
What our clients say
Increased Income
“Mike completely rebuilt our website and used Google as a tool to generate quality leads that meant increased income almost straight away. He listened to our thoughts, yet challenged us to believe for more success.”
Friendly & Helpful
“Mike has achieved excellent coverage and conversions with Google Ads with less cost, which is very valuable to us. He always answers questions I have with a positive and open attitude, as well as in a way that I can understand.”
Talk to us about your trade
Book a free phone or video call. We'll look at what people in your area are searching for and tell you whether Google Ads will work for your business. It's a fit-check first, not a pitch.
You'll chat with Mike or Nat, never a sales rep.
Or contact us directly