Google Ads for tourism and accommodation
Reach people while they're planning a trip, and send them straight to your own booking page. Tours, activities, attractions, hotels, motels and lodges. Flat fee from $400/month + GST.
- Flat fee, never a % of your ad spend
- No fee while your ads are paused
- You own the ad account and the data
Direct bookings cost you less
Booking sites do a job, but every booking they send you comes with a commission. A booking through your own website doesn't. Google Ads puts your business in front of people searching for what you offer, and sends them to your own booking page.
Booking sites can also bid on your business name. If they do, we can run ads on your own name so your direct booking link shows first.
Tourism runs on seasons
Your peak, your shoulder season and your quiet months each need a different budget. We lift spend when people are planning trips to your area and pull back when they aren't. There's no fee while your ads are paused, so you're not paying us to sit idle in the off-season.
What we'd target, and what we'd block
Searches we'd target (examples)
- accommodation [your town]
- motels in [your town]
- [your destination] tours
- things to do in [your destination]
- day trips from [nearest city]
- your business name, if booking sites are bidding on it
Searches we'd block (examples)
- jobs and staff searches
- free things to do
- camping and caravan parks, unless you offer them
- booking site brand names
- weather and road conditions
Your list is built from what you sell and where your guests come from. These are examples.
What we set up for your tourism business
- Separate ads for what you sell: rooms, tours, packages and gift vouchers.
- Targeting that covers where your guests travel from, not just where you are.
- Budget that follows your seasons.
- Ads on your own business name, if booking sites are bidding on it.
From first chat to a live campaign in about two weeks
Free strategy chat
We learn about your business, margins and goals, then tell you whether Google Ads will work and what budget makes sense.
Research & setup
Keyword research, competitor analysis and ad copy. Your campaign is live within 7 to 10 business days.
Optimise & report
We refine bids, keywords, audiences and ads every month, and send you a plain-English report showing calls, leads and sales.
Scale what works
As results come in, we move budget to your best-performing campaigns. We only recommend landing page or tracking add-ons where they'll lift your return.
What it costs
Your ad spend goes directly to Google, and you set the budget. Our management fee is flat, from $400/month + GST, and never a percentage of your spend. There's a one-off setup fee from $350 + GST when you start. On the free chat we'll recommend a package based on your seasons and what you sell.
Starter
For small businesses ready to get found online.
+ ad spend paid directly to Google
Budget: $15 to $29 per day ad spend
Best for: Small businesses
- Google Search campaign setup & management
- 1x monthly optimisation
- 1x monthly performance report
- Email support
Growth
For businesses ready to grow their enquiries.
+ ad spend paid directly to Google
Budget: $30 to $60 per day ad spend
Best for: Small to medium businesses
- Search + Performance Max campaigns
- 2x monthly optimisation
- 1x monthly report with insights
- Full conversion tracking setup
- Landing page performance review
- Quarterly video call
Accelerate
For established businesses running more than one type of campaign.
+ ad spend paid directly to Google
Budget: $60+ per day ad spend
Best for: Medium to large businesses
- Multiple campaign types (Search, PMax, Shopping)
- Weekly optimisation
- Monthly report incl. conversion tracking
- Google Tag Manager setup & monitoring
- Monthly Search Console review
- Monthly video call with your strategist
One-off setup from $350 + GST · Management from $400/month + GST · Live within 7 to 10 business days · No fee while your ads are paused
Questions tourism businesses ask us
What if booking sites bid on my business name?
We can run ads on your own name, so people searching for you see your direct booking link. Those clicks usually cost less than other searches, because the person is already looking for you.
Can I pause in the off-season?
Yes. There's no fee while your ads are paused. We'll turn them back on ahead of your busy season.
Can you reach people planning a trip from interstate or overseas?
Yes. We can show your ads to people searching for your area from wherever they are, including other states and countries.
Is there a setup fee?
Yes. Every new account has a one-off setup fee from $350 + GST. It covers keyword research, the campaign build and ad copy.
What our clients say
We run Google Ads for tourism and accommodation businesses in New Zealand, from hotels and lodges to tour operators and adventure parks.
Phenomenal Performance
“Mike has been working on developing and refining our Google Ads campaigns and the results have been phenomenal. We are seeing around 80% of our business come via Google. Highly recommend, it will be the best money you will spend on your brand.”
Absolute Wizard
“Mike is an absolute wizard with Google Ads and is continually tweaking and evolving the ads according to trends and the best possible outcome and budget. He provides very comprehensive, and most importantly, easy to understand reports and metrics each month.”
Talk to us about your tourism business
Book a free phone or video call. We'll look at what people search for when they plan a trip to your area and tell you whether Google Ads will work for you. It's a fit-check first, not a pitch.
You'll chat with Mike or Nat, never a sales rep.
Or contact us directly