Google Ads for plumbers
Show up when someone nearby searches for a plumber. Emergencies, blocked drains, hot water, leaks. You pick the jobs and the suburbs, and the enquiry comes straight to you. Flat fee from $400/month + GST.
- Flat fee, never a % of your ad spend
- No fee while your ads are paused
- You own the ad account and every enquiry
Not every plumbing search is worth paying for
Someone searching "emergency plumber near me" at 9pm wants a plumber on the phone now. Someone searching "how to unblock a drain" wants a video. We pay to show up for the first and block the second.
Emergency searches also cost more. In Australia, a click on "emergency plumber" costs roughly twice a click on "hot water system replacement". So we split your ads by job type, give each its own budget, and spend more where the jobs pay best.
What we'd target, and what we'd block
Searches we'd target (examples)
- emergency plumber [your suburb]
- blocked drain [your suburb]
- hot water system replacement
- gas hot water installation (licensed gasfitters only)
- leak detection
- plumber near me
Searches we'd block (examples)
- how to unblock a drain
- plumbing apprenticeship
- plumber salary
- plumbing supplies
- DIY and product searches
Your list is built from your services and your area. These are examples.
What we set up for your plumbing business
- Separate campaigns for emergency and planned work, each with its own budget and hours.
- Call ads that run after hours if you take call-outs, and switch off if you don't.
- Suburb or radius targeting around where your vans actually go.
- Ads that match your page, so people land on the job they searched for.
From first chat to a live campaign in about two weeks
Free strategy chat
We learn about your business, margins and goals, then tell you whether Google Ads will work and what budget makes sense.
Research & setup
Keyword research, competitor analysis and ad copy. Your campaign is live within 7 to 10 business days.
Optimise & report
We refine bids, keywords, audiences and ads every month, and send you a plain-English report showing calls, leads and sales.
Scale what works
As results come in, we move budget to your best-performing campaigns. We only recommend landing page or tracking add-ons where they'll lift your return.
What it costs
Your ad spend goes directly to Google, and you set the budget. Our management fee is flat, from $400/month + GST, and never a percentage of your spend. There's a one-off setup fee from $350 + GST when you start. On the free chat we'll recommend a package based on your service area and the jobs you want.
Starter
For small businesses ready to get found online.
+ ad spend paid directly to Google
Budget: $15 to $29 per day ad spend
Best for: Small businesses
- Google Search campaign setup & management
- 1x monthly optimisation
- 1x monthly performance report
- Email support
Growth
For businesses ready to grow their enquiries.
+ ad spend paid directly to Google
Budget: $30 to $60 per day ad spend
Best for: Small to medium businesses
- Search + Performance Max campaigns
- 2x monthly optimisation
- 1x monthly report with insights
- Full conversion tracking setup
- Landing page performance review
- Quarterly video call
Accelerate
For established businesses running more than one type of campaign.
+ ad spend paid directly to Google
Budget: $60+ per day ad spend
Best for: Medium to large businesses
- Multiple campaign types (Search, PMax, Shopping)
- Weekly optimisation
- Monthly report incl. conversion tracking
- Google Tag Manager setup & monitoring
- Monthly Search Console review
- Monthly video call with your strategist
One-off setup from $350 + GST · Management from $400/month + GST · Live within 7 to 10 business days · No fee while your ads are paused
Questions plumbers ask us
Can I run ads for emergency work only?
Yes. We can run emergency ads on their own, planned work on its own, or both with separate budgets. You decide where the money goes.
Can my ads run after hours?
Yes. We schedule your ads and call ads to the hours you answer the phone. If you take after-hours call-outs, we keep them running overnight. If you don't, we switch them off.
What does a click cost for plumbers?
It depends on the job and the area. Emergency searches cost more than planned work, because more plumbers compete for them. On the free chat we'll show you estimates for your suburbs.
Do I need a website?
You need a page for the ads to send people to. If yours is slow on mobile or hides your phone number, we'll tell you. We can build a landing page for you, from $1,500 + GST.
Do my ads need my licence number?
Some states require your plumbing or contractor licence number on advertising. We'll add it to your ads and your page wherever it's required. Check with your state regulator if you're unsure.
Is there a fee if I pause?
No. Pause for a busy month and there's no fee while your ads are off. Scale back up whenever you're ready.
What our clients say
We run Google Ads for plumbing businesses in New Zealand, from blocked drains and hot water to bathroom work.
Friendly & Helpful
“Mike has achieved excellent coverage and conversions with Google Ads with less cost, which is very valuable to us. He always answers questions I have with a positive and open attitude, as well as in a way that I can understand.”
Talk to us about your plumbing business
Book a free phone or video call. We'll look at what people in your area search for and tell you whether Google Ads will work for you. It's a fit-check first, not a pitch.
You'll chat with Mike or Nat, never a sales rep.
Or contact us directly